EVALUATION3 - Which Media Institution Will Distribute Our Media Product? How Will We Attract Our Audience?

Comparing "Solo" with "Dare", a thriller clip about dares leading to death, we are able to establish how we use different or similar methods to attract the same particular audience of males and females ages 16-24. Also, we are able to discuss why the Internet and low budget media institutions help to distribute the type of products we produce.

Despite being a homemade film, the Internet has helped to distribute this film for many reasons, one being the gender of the characters. Films of a thriller genre are usually based on the male, superior characters however, in both "Dare" and "Solo", we have contrasted this stereotype. This allows females to also feel superior and have the status of a bold and strong character. Similarly, we both use females as the weak characters which highlights the stereotype of a the weak gender.

The Internet has helped these students to get their film across to their audience as the Internet is available to nearly everybody. Also, the Internet allows these films to be embedded onto blogs, such as 'Blogger' where they are able to be discussed by the audience they are aimed to. With the Internet, there is usually easy access, and with certain websites such as YouTube, it is free to view and use the films. Unlike with films produced by big film companies, films have to be bought legally and depending on the target audience for these films, only certain individuals are able to purchase them. the Internet allows even people out of the target audience to have access to the films; using the audience to stream films makes the accessibility to them flexible.
The Internet allows low budget student videos to be released to a niche audience and to gradually reach a global audience depending on how appealing the film for its target audience.

Other internet websites that can be used are social networking sites such as twitter, bebo and facebook. As our target audience is of an age group popular with these socializing website, it will make it easier to get our film appealed to them.