Evaluation : What Kind Of Institution Would Distribute Your Media Product

The UK has half a dozen major distributors linked to the major hollywood studios. They also have many independent film distributors for films that are not likely to get a mainstream release. distributors recognise that it is important to be supportive and help out those who work for independent companies, for example a British audience would be quite welcoming to a 'good' British film i.e East is East.

Due to the fact that we live in a heavily technology based society i feel that it would be very effective to promote my thriller using banners, pop-up trailers and advertisements on the internet. A film such as Startrek (2009), had a very big campaign of promotion which included an important use of technology. This included banner on some of the most popular internet sites, pop-ups on the internet, billboards, trailers shown just before James Bond films (ensures a big audience due to the fact that this film has a very big fan base already).

My thriller uses females of all different races which would attract a younger audience of young females of many different cultures. To make sure that this audience is directly targeted, we could advertise it heavily in women's magazines ad also offer free viewings in the magazines as well. Billboards will also come in handy because they can be seen from everywhere and if located in the right places the right audience will be able to see it.